15. Education

Americans spend over $1.5 trillion annually on education, making it one of the largest sectors of the economy. Yet the American education "system" is barely a system at all: 13,000 independent school districts, 50 state bureaucracies, 4,000 colleges with wildly different missions, a growing commercial sector of test-prep companies and for-profit schools, and an emerging ed-tech industry promising to disrupt it all. Understanding American education means understanding both the public system that educates most students and the $400+ billion commercial ecosystem built around it.

Overview

Size and Scope

  • Total spending: $1.6 trillion annually

    • K-12 public: $800 billion

    • Higher education: $700 billion

    • Private K-12: $70 billion

    • Federal direct: $100 billion (grants, loans, Title I)

  • Employment: 13 million workers (teachers, professors, administrators, support staff)

  • Establishments: 130,000 K-12 schools, 4,000 degree-granting colleges

  • Key subsectors: K-12 public, K-12 private, higher education, for-profit education, testing and assessment, textbooks and curriculum, education technology

Student enrollment distribution across public K-12, private K-12, public universities, and private universities
Figure 15.1: U.S. educational enrollment by sector. Public K-12 schools enroll the overwhelming majority of students, making education the single largest expenditure for state and local governments---exceeding Medicaid and infrastructure combined. Source: NCES

Education's share of GDP is about 7%, comparable to healthcare in the 1980s before that sector's explosive growth. Education is the single largest expenditure category for state and local governments, exceeding Medicaid and infrastructure combined.

The sector is unusual because most spending flows through government, but the industry surrounding education---publishers, test makers, technology providers, and for-profit schools---is thoroughly commercial. The College Board, technically a nonprofit, generates $1.5 billion in annual revenue. Pearson, the world's largest education company, is a London-listed corporation. Understanding education in America means understanding both the public mission and the private interests.

How the Industry Works

The Public Side: Revenue Flows

K-12 public education is funded from three sources (national averages):

  • Local: 45% (primarily property taxes)

  • State: 47% (sales and income taxes, distributed via formulas)

  • Federal: 8% (targeted programs: Title I for low-income schools, IDEA for special education, school nutrition programs)

This funding structure creates enormous inequality. Districts in wealthy suburbs collect abundant property taxes; districts in poor rural or urban areas cannot. State formulas partially equalize, but gaps persist: New York spends $29,000 per pupil; Utah spends $9,000. Even after cost-of-living adjustment, the ratio exceeds 2:1.

Higher education has a different funding model:

  • Public universities: State appropriations (declining from 75% in 1980 to about 40% today), tuition (rising), federal research grants, auxiliaries (housing, athletics, hospitals)

  • Private nonprofits: Tuition, endowment returns, gifts, federal research grants

  • For-profit colleges: Almost entirely tuition, 90% from federal student aid

The Commercial Side: Where the Money Goes

The education sector generates enormous commercial activity beyond direct instruction:

Textbooks and Curriculum ($15 billion market)

  • K-12 textbooks: States adopt textbooks on 6-8 year cycles; Texas and California dominate adoption decisions

  • Higher ed textbooks: Professors choose; students pay $1,200+ per year; used book and rental markets growing

  • Digital curriculum: Increasingly bundled with assessment and learning management systems

Testing and Assessment ($5 billion market)

  • Standardized tests: State accountability tests (Pearson, ETS, AIR)

  • College admissions: SAT (College Board), ACT

  • Professional licensing: Bar exam, CPA, medical boards, teacher certification

  • Credential assessments: GED, CLEP, AP exams

Education Technology ($40 billion market, fast-growing)

  • Learning management systems (Canvas, Blackboard)

  • Online course platforms (Coursera, edX, 2U)

  • Tutoring and homework help (Chegg, Varsity Tutors)

  • Assessment software and proctoring

  • Administrative systems (PowerSchool, Ellucian)

For-Profit Education ($25 billion revenue)

  • Online universities (University of Phoenix, Southern New Hampshire, Grand Canyon)

  • Career training (coding bootcamps, trade schools)

  • Test preparation (Kaplan, Princeton Review)

  • K-12 virtual schools (Stride Inc., formerly K12)

Business Models

Traditional public education operates on a cost-plus model: schools receive funding based on enrollment (average daily attendance) and spend it on salaries (80%+ of budgets), facilities, and operations. There is limited competitive pressure; most students attend their assigned school.

For-profit education operates on a tuition-extraction model, often dependent on federal financial aid. The infamous "90/10 rule" requires for-profit colleges to derive at least 10% of revenue from non-federal sources---a rule designed to ensure schools provide value beyond capturing government funds. Many for-profits cluster at 89% federal revenue.

Textbook publishers operate on an adoption-cycle model: heavy upfront investment in content creation, then years of revenue from adoptions. The shift to digital threatens this model by enabling piracy and unbundling.

Testing companies operate on a monopoly or oligopoly model. College Board has no competitor for AP exams. State assessment contracts go to a handful of companies with the capacity to develop, administer, and score tests for millions of students.

Industry Structure

Market Concentration

Education is fragmented on the public side, concentrated on the commercial side:

K-12 Public Education: Extremely fragmented

  • 13,000+ school districts

  • Average district serves 3,800 students

  • Largest: NYC (1 million students), LA Unified (600,000)

  • Many rural districts serve <500 students

Higher Education: Moderately fragmented

  • 4,000 degree-granting institutions

  • But consolidation increasing: University systems (UC, SUNY, Texas) operate multiple campuses

  • Online programs dominated by a handful of mega-enrollers

Commercial Education: Concentrated

Segment
Top Players
Market Structure

K-12 Textbooks

Pearson, McGraw-Hill, Cengage, Houghton Mifflin

Oligopoly (4 firms: 80% market)

Higher Ed Textbooks

Same Big 4

Oligopoly

College Admissions Testing

College Board (SAT), ACT Inc.

Duopoly

State Assessment

Pearson, ETS, AIR, Cambium

Oligopoly

For-Profit Higher Ed

University of Phoenix, Southern NH, Grand Canyon

Concentrated but declining

Online Program Management

2U, Coursera, Noodle

Consolidating

K-12 Virtual

Stride Inc.

Near-monopoly in full-time virtual K-12

Source: National Center for Education Statistics, Digest of Education Statistics, 2023

Major Players

Public Systems (by enrollment)

Rank
System
Enrollment
Type

1

California Community Colleges

1.8 million

Public 2-year

2

CUNY

275,000

Public 4-year

3

SUNY

400,000

Public 4-year

4

Texas A&M System

175,000

Public 4-year

5

University of California

285,000

Public 4-year

Source: National Center for Education Statistics, Digest of Education Statistics, 2023

Commercial Education Companies (by revenue)

Rank
Company
Revenue
Business

1

Pearson

$4.7B

Publishing, testing, online learning

2

McGraw-Hill

$1.8B

Publishing, digital platforms

3

Chegg

$800M

Homework help, textbook rental

4

Stride Inc.

$1.9B

K-12 virtual schools

5

2U

$950M

Online program management

6

Grand Canyon Education

$900M

OPM for Grand Canyon University

7

Coursera

$600M

Online courses, degrees

Source: National Center for Education Statistics, Digest of Education Statistics, 2023

Competitive Dynamics

In public education, competition occurs primarily through residential sorting (families choose schools by choosing neighborhoods) and through school choice programs (charters, vouchers, open enrollment). About 10% of public school students attend charter schools; charter market share exceeds 50% in some urban districts (New Orleans, Detroit, DC).

In commercial education, competition is fierce for government contracts (state assessments, curriculum adoptions) and for student enrollment (for-profit colleges, online programs). Regulatory risk is high: for-profit colleges face periodic crackdowns on predatory practices; ed-tech companies face privacy scrutiny.

In higher education, elite institutions compete for prestige (rankings, research funding, star faculty). Community colleges and regional universities compete for local enrollment. Online programs compete nationally for working adults.

Geographic Distribution

Regional Patterns

K-12 Spending Variation

Per-pupil spending varies dramatically by state:

Highest Spending
Per Pupil
Lowest Spending
Per Pupil

New York

$29,000

Utah

$9,000

New Jersey

$23,000

Idaho

$9,500

Vermont

$22,000

Arizona

$10,000

Connecticut

$21,000

Oklahoma

$10,500

Massachusetts

$19,000

Mississippi

$10,500

Source: National Center for Education Statistics, Digest of Education Statistics, 2023

These gaps reflect: property wealth, political preferences, cost of living, and school finance litigation history. Court decisions in many states (beginning with Serrano v. Priest in California, 1971) forced equalization, but substantial interstate inequality remains.

Charter School Concentration

Charter schools cluster in urban areas and in states with permissive charter laws:

State
Charter Enrollment Share
Notes

Arizona

18%

Most permissive charter law

Colorado

14%

Strong authorization system

California

11%

Large absolute numbers

Florida

11%

Recent rapid growth

Michigan

10%

Detroit 55% charter

Source: National Center for Education Statistics, Digest of Education Statistics, 2023

Rural states (Montana, West Virginia, Nebraska) have minimal charter presence. Charter schools are rare in the Northeast except in cities.

Higher Education Geography

Higher education is more geographically concentrated than K-12:

  • Research universities: Cluster in metros with strong knowledge economies (Boston, Bay Area, Research Triangle, Ann Arbor, Austin)

  • College towns: University dominates local economy (State College PA, Champaign-Urbana, Madison, Boulder, Athens GA)

  • Community colleges: Distributed proportional to population

  • For-profit schools: Concentrated in Sunbelt metros with large working-adult populations (Phoenix, Dallas, Atlanta, Miami)

The geography of higher education shapes regional economies. Universities anchor innovation ecosystems; student spending supports college-town retail; alumni networks facilitate hiring. The absence of a major research university can limit a region's economic development options.

Map of major research university clusters: Boston, Bay Area, Research Triangle, and Big Ten corridor
Figure 15.2: Major research university clusters (R1 institutions). Knowledge economy hubs concentrate around elite research universities, with Boston/Cambridge, the Bay Area, and NYC hosting the largest clusters. Source: Carnegie Classification (2024)
Top university endowments: Harvard $50B, Yale $41B, Stanford $36B, and other elite institutions
Figure 15.3: Top 20 university endowments (FY 2024). Harvard leads with over $50 billion, followed by the University of Texas System. Endowments fund financial aid, research, and operations at wealthy institutions. Source: NACUBO-Commonfund Study of Endowments
International student enrollment trends showing growth to 1.1 million students led by India and China
Figure 15.4: International students in U.S. higher education. Enrollment peaked at 1.09 million before COVID, crashed during the pandemic, and has since recovered. International students contribute $40+ billion annually to the U.S. economy. Source: IIE Open Doors Report

The Workforce

Employment Overview

Education employs 13 million workers---about 8% of total employment:

Segment
Employment
Avg Wage

K-12 Teachers

3.7 million

$65,000

K-12 Support Staff

2.5 million

$35,000

K-12 Administrators

500,000

$100,000

Higher Ed Faculty

1.5 million

$80,000 (varies enormously)

Higher Ed Staff

2.5 million

$50,000

Private Education

1.5 million

$45,000

Education Services

800,000

$60,000

Source: National Center for Education Statistics, Digest of Education Statistics, 2023

The Teacher Labor Market

Teaching is the largest single occupation in the United States. The teacher labor market has several distinctive features:

Wage compression: Teacher salaries vary less than in other professions. A stellar teacher earns perhaps 20% more than a mediocre colleague; in the private sector, the ratio might be 2:1 or 3:1. This reflects union contracts, public sector pay scales, and difficulty measuring teacher productivity.

Experience premium: Teachers receive substantial raises for experience (especially in the first 10 years) and for additional credentials (master's degrees). Whether these credentials improve teaching is disputed---the evidence is weak---but the pay incentives persist.

Geographic immobility: Teachers accumulate pension benefits in state-specific systems, creating substantial costs to interstate mobility. A teacher who moves after 15 years may forfeit hundreds of thousands in retirement benefits.

Shortages: Teacher shortages are persistent in certain areas:

  • Subjects: Math, science, special education, bilingual

  • Locations: Rural areas, high-poverty urban schools

  • Overall: Fewer students entering teaching programs since 2010

Research on teacher quality finds enormous variation in effectiveness. Replacing a bottom-5% teacher with an average teacher raises students' lifetime earnings by $250,000 per classroom (Chetty, Friedman, and Rockoff 2014). Yet identifying effective teachers before hiring remains difficult; credentials and test scores are weak predictors.

Higher Education Faculty

The higher education labor market has bifurcated:

Tenure-track faculty (30% of instructional staff): Secure positions, high salaries, research time, shared governance. Median salary $100,000; top researchers earn $200,000+.

Contingent faculty (70% of instructional staff):

  • Adjunct instructors: Paid per course ($3,000-5,000 per class), no benefits, no job security

  • Full-time non-tenure-track: Better paid but still precarious

  • Graduate students: Provide instruction while training

This casualization of academic labor has accelerated since the 1990s. Universities save money and maintain flexibility; faculty bear the risk. Adjuncts at multiple institutions may earn $25,000-40,000 for full-time teaching loads.

Administrative Growth

Education administration has expanded faster than instruction:

  • K-12: Administrators grew 88% from 1992-2019; teachers grew 60%; enrollment grew 19%

  • Higher Ed: Administrative positions grew 60% from 1993-2009; faculty grew 10%

This "administrative bloat" reflects regulatory compliance (special education, Title IX, accreditation), student services expansion, and revenue-generating activities (fundraising, athletics, research administration). Critics argue it raises costs without improving instruction.

Regulation and Policy

K-12 Governance

Education governance in America is radically decentralized:

Federal: Department of Education provides 8% of K-12 funding with conditions attached. Major laws:

  • Elementary and Secondary Education Act (1965, reauthorized as Every Student Succeeds Act 2015): Title I funding for low-income schools

  • Individuals with Disabilities Education Act (1975): Requires free appropriate public education for disabled students

  • No Child Left Behind (2002, replaced by ESSA): Mandated testing and accountability

State: Constitutional responsibility for education. State boards of education set standards, approve curricula, license teachers, authorize charters, distribute state aid.

Local: 13,000 school districts governed by elected or appointed boards. Districts hire superintendents, negotiate contracts, build schools, and make most operational decisions.

Higher Education Regulation

Higher education operates in a different regulatory environment:

Accreditation: Regional accreditors (e.g., Higher Learning Commission, SACSCOC) serve as gatekeepers for federal aid eligibility. Accreditation is peer-review based and controversial---critics argue it protects incumbents and impedes innovation.

Federal Aid Conditions: Institutions accepting federal financial aid must comply with:

  • Title IX (gender equity)

  • Clery Act (campus safety reporting)

  • Gainful employment rules (for vocational programs)

  • 90/10 rule (for-profit revenue limits)

State Authorization: Each state licenses institutions to operate within its borders. Online education has complicated this---Arizona-based universities must be authorized in 50 states.

Policy Debates

Current debates include:

  • School choice: Whether to expand charters, vouchers, and education savings accounts

  • College affordability: Free college proposals, student debt forgiveness, income-driven repayment

  • Accountability: How to measure school and teacher performance

  • Curriculum: Debates over "critical race theory," sex education, and school library content

  • For-profit regulation: Whether and how to regulate predatory for-profit colleges

Trade Associations and Lobbying

Education is heavily lobbied from all directions:

Major Trade Associations

Association
Members
Focus

National Education Association (NEA)

3 million teachers

Teacher interests, public education funding

American Federation of Teachers (AFT)

1.7 million

Teachers, support staff, higher ed

American Association of State Colleges and Universities

400 institutions

State university interests

Association of American Universities

69 research universities

Research funding, graduate education

National School Boards Association

14,000 districts

Local governance, federal policy

National Alliance for Public Charter Schools

Charter sector

Charter expansion, funding equity

American Council on Education

1,700 institutions

Higher education policy

Association of Community College Trustees

6,500 trustees

Community college interests

Source: National Center for Education Statistics, Digest of Education Statistics, 2023

Lobbying Activity

Education lobbying is substantial:

Teacher unions (NEA, AFT): Among the largest political spenders. Primarily Democratic-aligned. Focus: compensation, class size, opposing vouchers and merit pay.

For-profit colleges: Heavy lobbying against regulatory restrictions. Career Education Colleges and Universities (CECU) represents the sector.

Testing companies and publishers: Lobby for testing mandates and procurement opportunities.

Higher education: Universities lobby for research funding, student aid, and regulatory flexibility. Elite universities defend tax-exempt endowments.

Political economy dynamics: Teacher unions oppose many reforms (charters, vouchers, evaluation) that threaten member jobs or working conditions. School choice advocates (supported by conservative foundations and some tech billionaires) push for competition. Higher education lobbies for subsidies while resisting accountability.

Returns to Education

Despite its complexity, the American education system delivers substantial economic returns---at least on average.

The College Premium

College graduates earn dramatically more than high school graduates:

  • College wage premium: 80% (college grads earn 80% more than high school grads)

  • Lifetime earnings gap: $1-1.5 million higher for bachelor's degree holders

  • Premium has grown: From 40% in 1980 to 80% today

This growth reflects technological change favoring cognitive skills and stagnant demand for routine labor.

Causal Estimates

How much of this gap reflects the causal effect of education (skills gained) versus selection (higher-ability people attend college)?

Careful studies using instrumental variables and natural experiments find:

  • 7-10% wage increase per year of schooling---substantial but somewhat below naive estimates

  • Effects are real, not just signaling: Compulsory schooling laws, school construction, draft avoidance all show genuine productivity effects

The Mincer equation remains the workhorse model:

lnWi=α+βSi+γ1Xi+γ2Xi2+εi\ln W_i = \alpha + \beta S_i + \gamma_1 X_i + \gamma_2 X_i^2 + \varepsilon_i

where $W$ is wages, $S$ is schooling, $X$ is experience. Typical estimates: $\beta \approx 0.08-0.12$.

Returns Vary

Returns to education differ by:

  • Level: Highest returns in developing countries for primary school; in the US, highest for college

  • Field: STEM majors earn 50-100% more than humanities at mid-career

  • Institution: Selective college attendance raises earnings modestly (5-15%), with larger effects for disadvantaged students

  • Completion: Dropouts earn little more than high school graduates while accumulating debt

The Student Debt Crisis

The college premium described above comes at a price. Outstanding student loan debt in the United States stands at $1.77 trillion (2024), held by 43 million borrowers---making student loans the second-largest category of household debt after mortgages, exceeding both auto loans and credit cards.

How It Grew

Student debt was modest through the 1990s, when state appropriations covered most public university costs and tuition remained low. Three forces drove the explosion:

  1. State disinvestment: Per-student state appropriations for public universities fell 30% in real terms between 2000 and 2020, shifting costs to students.

  2. Tuition escalation: Average published tuition at four-year public universities rose from $3,500 (2000) to $11,000 (2024) in constant dollars---a 3x increase.

  3. For-profit expansion: For-profit colleges aggressively recruited students into high-cost programs funded almost entirely by federal loans, producing high debt and high default rates.

Who Owes What

Student debt is not distributed evenly:

Borrower Group
Median Debt
Default Rate
Notes

Bachelor's degree (public)

$25,000

3%

Best outcomes

Bachelor's degree (private nonprofit)

$33,000

4%

Varies by selectivity

Bachelor's degree (for-profit)

$40,000

15%

Highest default rates

Graduate/professional

$75,000

2%

Large balances, low default

Dropouts (any sector)

$10,000-15,000

20%+

Worst outcomes: debt without credential

Source: Federal Reserve Bank of New York, Department of Education, 2024

The paradox: borrowers with the smallest balances default at the highest rates, because they are disproportionately dropouts or graduates of low-quality programs who lack the earnings to service even modest debts. Borrowers with $100,000+ in loans (mostly doctors, lawyers, MBAs) rarely default.

Macroeconomic Consequences

Student debt affects the broader economy through several channels:

  • Delayed household formation: Borrowers postpone homeownership, marriage, and childbearing. Research by Mezza et al. (2020) estimates that a $1,000 increase in student debt reduces homeownership rates by 1-2 percentage points in the years following graduation.

  • Reduced entrepreneurship: Indebted graduates are less likely to start businesses, particularly capital-intensive ones.

  • Consumption drag: Monthly loan payments (averaging $200-400) reduce discretionary spending, with multiplier effects on local economies.

  • Wealth inequality: Black graduates carry 50% more student debt than white graduates four years after graduation, compounding the racial wealth gap discussed in the Inequality Interlude.

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K-12 Outcomes: What Do Students Actually Learn?

The education chapter has so far focused on spending, structure, and employment. But the fundamental question remains: what do American students actually learn, and how do outcomes compare internationally?

The National Assessment of Educational Progress (NAEP), known as the "Nation's Report Card," is the only nationally representative, consistent measure of U.S. student achievement over time. The results are sobering:

8th-Grade Mathematics (NAEP scale score, 0-500):

  • 1990: 263

  • 2003: 278 (gains)

  • 2013: 285 (plateau)

  • 2019: 282 (slight decline)

  • 2022: 274 (sharp COVID-era decline)

8th-Grade Reading:

  • 1992: 260

  • 2013: 268 (modest gains)

  • 2019: 263 (decline)

  • 2022: 260 (back to 1992 levels)

The COVID-era learning losses---equivalent to roughly half a year of instruction in math---were the largest single-period decline in NAEP history. Recovery has been slow and uneven, with disadvantaged students losing the most ground.

International Comparison: PISA

The Programme for International Student Assessment (PISA), administered to 15-year-olds in OECD countries every three years, places the U.S. in the middle of the pack among wealthy nations:

Subject
U.S. Score (2022)
OECD Average
Top Performer

Mathematics

465

472

Singapore (575)

Reading

504

476

Ireland (516)

Science

499

485

Japan (547)

The U.S. spends more per student than almost any other country ($17,000 per K-12 pupil vs. the OECD average of $11,000), yet achieves mediocre math outcomes and middling science results. Reading is a relative strength. This spending-outcome disconnect---America spends 55% more per student than the OECD average but produces average results---is one of the central puzzles of American education policy.

The gap is not uniform: American students from high-income families score comparably to top-performing countries, while students from low-income families score closer to developing nations. The achievement gap between rich and poor students in the U.S. is among the widest in the OECD, reflecting the funding inequalities described earlier in this chapter.

1. The For-Profit Collapse and Online Pivot

For-profit higher education boomed in the 2000s, enrolling 2+ million students by 2010. Then came collapse: Obama-era regulations, lawsuits, and bad publicity crushed enrollment. University of Phoenix fell from 460,000 students (2010) to under 100,000 (2023). ITT Tech and Corinthian Colleges closed entirely.

But online education didn't die---it migrated to nonprofits. Southern New Hampshire University (nonprofit) grew from 3,000 to 200,000 students. Traditional universities partnered with "OPMs" (Online Program Managers) to launch online degrees. The line between nonprofit and for-profit blurred.

2. The Testing Wars

Standardized testing faces unprecedented challenges:

  • Test-optional admissions: Post-COVID, many colleges dropped SAT/ACT requirements; some made the change permanent

  • State testing backlash: "Opt-out" movements; criticism of teaching to the test

  • Alternative credentials: Skills-based hiring, microcredentials, badges challenging degree monopoly

Yet testing remains entrenched: state accountability laws mandate it; the College Board and ACT adapt and persist.

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3. The Enrollment Cliff

Demographics are about to reshape higher education:

  • Birth rates fell during and after 2008-09 recession

  • The "enrollment cliff" arrives around 2025: 15% fewer high school graduates

  • Impact will concentrate on small private colleges and regional publics

  • Elite institutions and community colleges relatively insulated

Predictions: 500-1,000 college closures or mergers in the next 15 years.

4. AI and the Future of Instruction

ChatGPT's arrival (2022) created immediate disruption:

  • Cheating: Traditional homework and essays easily automated

  • Tutoring: AI tutors (Khan Academy's Khanmigo) promise personalized instruction at scale

  • Assessment: Shift toward in-class, supervised evaluation

  • Teaching: Potential to automate routine instruction; human teachers focus on facilitation

The magnitude of AI disruption remains uncertain. If AI tutoring replicates human tutoring effects (0.4 SD), it could transform education equity. Or it could become another oversold ed-tech fad.

5. Geographic Polarization

Education has become politically polarized along geographic lines:

  • Rural/suburban red states: School choice expansion, curriculum restrictions, homeschool growth

  • Urban/blue states: Defend traditional public schools, expand early childhood, resist charters

  • Sorting: Families choose communities partly based on school politics

This polarization complicates national policy and may increase interstate variation.

Firm Profiles

College Board

Quick Facts

  • Headquarters: New York, NY

  • Founded: 1900

  • Revenue: $1.5 billion

  • Employees: 6,000

  • Status: Nonprofit

The College Board is the most powerful organization in American education that most Americans have never thought about. It administers the SAT (2+ million test-takers annually), the PSAT (3.5 million), and Advanced Placement exams (5 million). It owns the CSS Profile used for financial aid at selective colleges.

The organization's nonprofit status belies its market power. There is no alternative to AP exams---a student who wants college credit for AP Biology must take the College Board's test. The SAT faces only one competitor (ACT); together they long held a duopoly on college admissions testing.

The College Board has faced criticism for: high test fees ($60 per AP exam, $60 for SAT), selling student data to colleges, and scoring delays. The test-optional movement threatens its SAT business, though AP remains strong.

CEO David Coleman (since 2012) previously led development of the Common Core standards, making him one of the most influential figures in American education---all from a position outside government.

Pearson

Quick Facts

  • Headquarters: London, UK (major US operations)

  • Founded: 1844 (education focus since 1998)

  • Revenue: $4.7 billion

  • Employees: 20,000

  • Stock: LSE: PSON

Pearson is the world's largest education company, touching almost every segment of American education:

  • Testing: Contracts for state assessments in numerous states; GED testing; NCLEX (nursing); professional certifications

  • Higher Ed: Major textbook publisher; owns Pearson+, digital platform with 4 million subscribers

  • Online Learning: Pearson Online Learning Services; virtual schools

  • English Learning: Largest provider of English language instruction globally

Pearson exemplifies the commercial penetration of public education. A single company may provide a state's curriculum, assessments, teacher training, and remediation materials---controlling the entire "value chain" of accountability.

The company has struggled financially as digital disruption hits textbooks. Revenue has declined from $8 billion (2014) to under $5 billion. Pearson has pivoted toward "direct-to-consumer" subscription models and workforce credentials.

Critics accuse Pearson of prioritizing profit over quality, citing testing errors and aggressive sales tactics. Supporters note that scale enables sophisticated assessment development smaller players cannot match.

University of California System

Quick Facts

  • Headquarters: Oakland, CA

  • Founded: 1868

  • Budget: $45 billion (system-wide, including medical centers)

  • Students: 285,000 (10 campuses)

  • Faculty: 24,000

  • Status: Public

The University of California is the crown jewel of American public higher education---and a case study in the tensions facing elite public universities.

The system includes five top-50 research universities (Berkeley, UCLA, San Diego, Davis, Santa Barbara) and three national laboratories (Lawrence Berkeley, Lawrence Livermore, Los Alamos). UC faculty have won 71 Nobel Prizes.

UC pioneered the "California Master Plan" (1960), which stratified higher education: UC for the top 12.5% of high school graduates, Cal State for the top third, community colleges open to all. This system provided both excellence and access---though it has frayed as state funding declined.

The UC model is under strain:

  • State funding collapsed: From 78% of core funding (1990) to 40% (2023)

  • Tuition rose: From essentially free (1960s) to $14,000 in-state, $44,000 out-of-state

  • Out-of-state enrollment: UC campuses admit more non-resident students (who pay full freight), angering California families

  • Housing crisis: California's housing costs make UC campuses unaffordable for many students

UC remains a remarkable institution---world-class research combined with genuine socioeconomic diversity (40%+ of undergrads are Pell-eligible). But its future depends on political will to fund public higher education.

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Cross-Cutting Connections

Inequality: School funding tied to local property taxes perpetuates disparities by race and class, while $1.7 trillion in student debt burdens lower-income graduates disproportionately. Climate and Environment: Campuses face growing pressure to achieve sustainability in operations, and educators debate how to integrate climate literacy across curricula. Demographics: Declining birth rates are driving a looming enrollment cliff that threatens the financial viability of hundreds of colleges and smaller school districts. Technology and AI: AI tutoring systems and online learning platforms are expanding access, but tools like ChatGPT are disrupting traditional assessment and raising fundamental questions about what education should teach.

Data Sources and Further Reading

Key Data Sources

  • National Center for Education Statistics (NCES): Comprehensive data on schools, colleges, enrollment, spending, outcomes. Digest of Education Statistics is the essential reference.

  • BLS Occupational Employment and Wage Statistics: Employment and wages by occupation and industry

  • IPEDS (Integrated Postsecondary Education Data System): Detailed data on every college receiving federal aid

  • Census Bureau: School enrollment, educational attainment

  • College Scorecard: Federal tool with college-specific earnings and cost data

  • NAEP (Nation's Report Card): National and state test score trends over time

  • State education agency websites: State-specific enrollment, funding, and performance data

Further Reading

Accessible

  • Dynarski, Susan, and Judith Scott-Clayton (2013). "Financial Aid Policy: Lessons from Research." Future of Children. Clear summary of financial aid evidence.

  • Carey, Kevin (2015). The End of College. Argument that technology will disrupt higher education.

Intermediate

  • Hanushek, Eric A., and Ludger Woessmann (2015). The Knowledge Capital of Nations. Education quality and economic growth.

  • Deming, David, Claudia Goldin, and Lawrence Katz (2012). "The For-Profit Postsecondary School Sector." Journal of Economic Perspectives. Anatomy of the for-profit boom.

  • Chetty, Raj, John Friedman, and Jonah Rockoff (2014). "Measuring the Impacts of Teachers." American Economic Review. Landmark study on teacher quality.

Industry and Business

  • Brill, Steven (2011). Class Warfare. Inside account of education reform politics.

  • Marcus, Jon. Coverage in The Hechinger Report. Best ongoing education journalism.

  • Chronicle of Higher Education. Essential trade publication for higher ed.

Exercises

Review Questions

  1. K-12 public education is funded roughly 45% from local property taxes, 47% from state sources, and 8% from federal sources. The chapter notes that New York spends $29,000 per pupil while Utah spends $9,000---a ratio exceeding 2:1 even after cost-of-living adjustment. Explain how the reliance on local property taxes creates this inequality. Why have state equalization formulas and court decisions (beginning with Serrano v. Priest in 1971) not fully closed the interstate spending gap?

  2. The chapter describes a bifurcated higher education labor market: roughly 30% tenure-track faculty earning median salaries around $100,000 and roughly 70% contingent faculty paid $3,000-5,000 per course with no benefits or job security. Explain the economic incentives that led universities to shift toward contingent labor since the 1990s. What are the consequences for teaching quality, faculty welfare, and the attractiveness of academic careers to talented graduates?

  3. The for-profit higher education sector boomed in the 2000s, enrolling 2+ million students by 2010, then collapsed under Obama-era regulations, lawsuits, and bad publicity. The chapter notes that many for-profit colleges clustered at 89% federal revenue---just below the 90/10 rule threshold. What does this clustering reveal about the sector's underlying business model and its dependence on federal financial aid rather than labor market value of its credentials?

  4. The College Board is technically a nonprofit but generates $1.5 billion in annual revenue, has no competitor for AP exams (5 million test-takers), and charges $60 per SAT and $60 per AP exam. Using economic concepts (monopoly power, barriers to entry, regulatory capture), explain how a nonprofit organization can exercise market power comparable to a for-profit monopolist. Does the College Board's position serve students' interests, or does it exploit a captive market?

  5. Chetty, Friedman, and Rockoff (2014) found that replacing a bottom-5% teacher with an average teacher raises students' lifetime earnings by $250,000 per classroom. Yet teacher salaries show extreme wage compression: a stellar teacher earns perhaps 20% more than a mediocre colleague, compared to 2:1 or 3:1 ratios in the private sector. What economic and institutional factors---union contracts, public sector pay scales, difficulty measuring teacher effectiveness---explain why the labor market does not reward teacher quality more strongly?

  6. The chapter describes a demographic "enrollment cliff" arriving around 2025, with 15% fewer high school graduates projected through 2037 as smaller cohorts born during the 2008-09 recession reach college age. The chapter predicts 500-1,000 college closures or mergers over 15 years. Which types of institutions will be most affected, and why are elite universities (with strong demand and large endowments) and community colleges (with local service missions and open access) relatively insulated?

  7. Administrative positions in K-12 grew 88% from 1992-2019, while teachers grew 60% and enrollment grew only 19%. In higher education, administrative positions grew 60% from 1993-2009 while faculty grew 10%. The chapter attributes this to regulatory compliance (special education, Title IX, accreditation), student services expansion, and revenue-generating activities. Evaluate whether this "administrative bloat" represents wasteful cost growth or a necessary response to increasingly complex student needs and accountability requirements.

Data Exercises

  1. Using the NCES Digest of Education Statistics (https://nces.ed.gov/programs/digest/), download per-pupil expenditure data by state for the most recent year available. Create a ranked bar chart or choropleth map showing spending variation. Then, using NAEP (Nation's Report Card) 8th-grade mathematics scores from the same source, test whether higher per-pupil spending correlates with higher state-level test scores. What confounding factors---cost of living, student demographics, state education policies---might explain your findings? Does money "matter" for educational outcomes?

  2. Using the College Scorecard (https://collegescorecard.ed.gov/) downloadable data files, compare median earnings 10 years after enrollment for graduates of for-profit institutions versus public community colleges within the same state. Select three states with significant for-profit enrollment (e.g., Arizona, Florida, California). Control for field of study where possible. Do the data support the chapter's skepticism about for-profit college outcomes, or do some for-profit programs deliver competitive returns?

  3. Using IPEDS data (https://nces.ed.gov/ipeds/), track the ratio of full-time faculty to full-time-equivalent enrollment at public four-year universities from 2002 to the most recent year available. Has the shift toward contingent faculty described in the chapter continued? Compare this ratio for R1 research universities (Carnegie classification) versus regional comprehensive universities. Which type of institution has relied more heavily on adjunct and non-tenure-track instructors?

Deeper Investigation

  1. The chapter presents the Mincer equation and estimates a 7-10% wage increase per year of schooling. Using microdata from the Current Population Survey (available through IPUMS-CPS at https://cps.ipums.org/cps/), estimate your own Mincer equation ($\ln W_i = \alpha + \beta S_i + \gamma_1 X_i + \gamma_2 X_i^2 + \varepsilon_i$) for the most recent year of data. Then extend the analysis: estimate separate returns to education by gender, race/ethnicity, and Census region. Do the returns to a bachelor's degree vary significantly across these categories? What does this heterogeneity tell you about the universality of the "college premium" described in the chapter? Discuss potential sources of bias in your estimates and how instrumental variable approaches might improve identification.


Chapter 15 | Education The American Economy: A Structural Geography Draft v1.1 --- January 2026

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